Ad Analysis Essay examples
762 WordsApr 23rd, 20134 Pages
Effects of an Ad Advertising is the marketing of an idea in ways that encourages and persuades audiences to take some sort of action. In most cases, the action would be to buy a product or service while other are simply to raise awareness. Whatever the case may be, money is poured into advertising every day. Marketing agencies try various ways to convince people to buy their products using different persuasion techniques. After first examining an advertisement, one could analyze how each detail in the ad was specifically designed to affect its audience in a way that convinces them that they need what is being advertised. One would also be able to notice the values and important aspects of a culture through its advertisements. For…show more content…
Words like “help,” “feel,” and “faster,” are used in this ad to subtly make readers believe that NyQuil will cure Mom’s illness quickly when, in fact, they really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep mother-daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using pathos in advertising, advertisers are also showing the main values of a culture. This NyQuil ad illustrates that one major value of American culture is a strong family bond. The heartfelt image of a mother and daughter cheerfully playing dress up together, the bold words, “Don’t let a cold take away dress up Mommy,” and the direct addressing of “helping Mom,” in the descriptions are all contributing to one major ideal. This entire ad is created on the basis that most Americans place strong value on a deep, loving connection between mothers and their daughters. In conclusion, various methods of advertising
Writing an Advertisement Analysis Essay Fast
Advertising is one of the most dominant industries in the world today. From electronic media to print ads and social media marketing campaigns, we can spot flashy advertisements and product commercials everywhere. It seems like the only place free of advertisements is your own personal room.
The advertising industry did not go strong over a matter of few years or even decades. This industry existed even in ancient Rome and the Egypt. Fossil evidence shows that these old civilizations used methods for political and commercial advertisements. This is the reason advertising a common subject for essays and research papers. Many teachers ask the students to analyze and compare different advertising campaign in a country or of a certain brand. However, not all students are very good analyst or have in depth knowledge about the advertising industry, it may get difficult to write and advertising analysis essay in no time.
This article talks about easy techniques to break down your advertising analysis essay to save time and efforts.
Give a brief introduction
Never in your essay, assume that the reader will already know about something. Even if you are talking about big brands and multinationals, it is a good idea to give some overview about the company. Discuss it background and origin in a few sentences to show the readers what they are going to read in the rest of your essay. This introduction should be able to show the market position of the brand you are talking about; you need to tell your readers about the competition it faces directly or indirectly. You should point out if the brand under the discussion is a market leader, who sets the trends, second best, or simply a market follower trying to make its space in the industry.
Talk about the target audience
Every brand or business has a certain audience it is looking to capture. You need to find out the target audience of that advertisement and discuss it in your essay. You can easily identify a brand’s target audience by carrying out some research and using your common sense. If a brand talks about fat free products, it aims on people that are obese or health conscious. Clothing stores and clothing brands have a certain audience that you can filter out demographically. A tire manufacture company is pitching to car owners or car producers.
Finally show the popularity of the advertisement
- Social media stats
- TV programs sponsored
- Print magazines and featured papers