Hawaii And Alaska Essay

Essay on Alaska Airlines Social Responsibility Project

2694 WordsOct 31st, 201211 Pages

| Alaska AirlinesStrategic Corporate Social Responsibility Project | | | | Company Report 5/3/2012 | | |

Strategic Corporate Social Responsibility Project
Mission Statement:
The mission and vision of Alaska Airlines is that employees share an uncommon blend of integrity, professionalism, caring, resourcefulness, and spirit. Every day they strive to bring these values to life through behaviors and deeds that go above and beyond the ordinary. They call it “North of Expected” and Alaska spirit in action.

Vision Statement:

Stay in closer touch with all the customers—with new technology to quickly tailor communications, marketing promotions and operations in ways that build strong, long-term…show more content…

During 1997, Alaska Airlines was the 10th largest US airline carrying over 12 million passengers a year.
2000-s - The airline began buying new 737-700 and 900. The transition to the new Boeing 737 fleet meant great fuel saving and other efficiencies and respect to environment. On February 16, 2012, Alaska Airlines' CEO, Bill Ayer, announced that he would be retiring. He became the airline's CEO in 2002 and has been credited for reducing costs and keeping the airline profitable without going through bankruptcy. The airline's president Brad Tilden will officially become the new CEO on May 15, 2012.

Product/ Services
Flights: The Alaska Airlines goal is to always provide safe, reliable transportation for a reasonable price, along with the caring, friendly and professional service. Alaska Airlines has proven itself as a leader in North American travel. Every year Airlines extend their network by adding new flights. They began new service from San Jose to Palm Springs, CA, from Seattle to Kansas City, MO and from Portland, OR to Long Beach, CA. In April 2012 opened new nonstop flight from California to Hawaii. Alaska Airlines serves 96 destinations; it has 571 daily departures in the United States, Mexico and Canada. Major regions/ Average daily departures
Lower 48 States 295
Alaska 97
Hawaii 22
Canada 5
Mexico 13

During The Flight:

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Alaska and Hawaii became the 49th and 50th states of the USA only after world war two. What was their sovereign status before that?
  • ALASKA was a Russian colony from 1744 until the USA bought it in 1867 for $7,200,000. It was made a state in 1959. Hawaii was a kingdom until 1893 and became a republic in 1894. It then ceded itself to the USA in 1898 and became a state in 1959.
    Kyra Ings, Devizes, Wiltshire (dmi@praxis.co.uk)
  • IMMEDIATELY before Hawaii achieved statehood in 1959, it was a Territory of the US. However, it had been a sovereign constitutional monarchy until 1893, when the last Queen, Lili'uokalani, was deposed by a group of American sugar planters and missionaries, with the support of the US marines. A few years after her overthrow, the islands were annexed to the US.
    Alex Fenton, Honolulu, Hawaii.
  • ALASKA was also a "territory" until May 1959. Statehood requires a minimum population. We moved to Alaska from California in 1954. I recall eating breakfast, listening to the radio, and hearing the Governor announce: "We are now a state". We kept eating breakfast - there were no street parties as for the Queen's Silver Jubilee in Britain in 1977. My parents still reside in Alaska and are respected old timers or "sourdoughs".
    Terry Lambert, Milnthorpe, Cumbria.


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